Web 2.0 is a phenomenon that has occurred, as a process of evolving technology and growing broadband internet access, across the internet.  The transition represents growth from an internet with limited resources intended to facilitate communication to a repository for nearly endless content.  This, combined with a change from emphasis on large companies making site and content to individuals making content and social networking.  These changes are affecting how people interact in the real world and where they go on the web.  Suddenly Myspace and Facebook are fertile grounds for advertising, reaching millions of consumers.  Google is increasingly a way for individuals to monetize their sites for advertising, and in general the economics of the internet have changed.
    With these transitions, it is important to stay well versed in the up and coming aspects of Web 2.0.  Flikr, Digg, Technorati, Del.ici.ous and other sites are becoming how users browse the internet, by letting their peers guide them.  That means that succeeding on the internet is less and less how you sell yourself and more and more what you’re hawking.  The web is getting smarter and there are less and less ways to fight to the top without actually being the best.  But this is bad news for more than just mediocre websites, the big movers and shakers have to keep up and stay dominant in order to maintain their success.  But this also means that if you have a good idea it can take off quickly and reach a lot more people.  The environment is constantly changing and presenting new opportunities.
    The web is settling into a position as central to many people’s lives.  Because of this there is an ever expanding market for content creators.  It is a perfect time to develop an idea or to share your artistic creations, and its never been easier.

Posted by Ian Logsdon.
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Columbia, MD August 16, 2007 – Omnistar Interactive (www.omnistaretools.com),

a leading provider of web based software tools and services that help businesses and organizations connect with their customers and automate business functions, has announced the release of Omnistar Mailer version 5.0.  Omnistar Mailer allows allow any one to send attractive HTML emails without needing to have any technical experience. 

“The launch of Omnistar Mailer has shown our commitment to providing our customers with the best web based software solutions,” said Tariehk Geter, CEO of Omnistar Interactive.  “Omnistar Mailer’s rich functionality, simplicity, and affordability provide businesses and organizations with a powerful web based tool to help them grow.” 

Major features of Omnistar Mailer 5.0, available at www.omnistarmailer.com, small business and organization can easily create automatic reminders for specific emails to be sent to administrators.  The autoresponder software component of Omnistar Mailer has also improved to offer a more advanced interface. 

"We’re excited to bring Omnistar Mailer 5.0 into the online marketplace and offer businesses and organizations the benefits of powerful functionality that is easy to use," said Arlen Robinson, Chief Operating Officer of Omnistar Interactive."  With Omnistar Mailer version 5.0 our customers will be able to build stronger relationships with their existing and new clients.

In addition, Omnistar Mailer, includes professionally designed HTML templates that users can modify with no HTML experience. 

About Omnistar Interactive, LLC.

Omnistar Interactive, LLC. is a web software solution provider that helps businesses and organizations connect with their customers and automate various business functions.  Launched in 1998, Omnistar has helped thousands of customers world wide to achieve success.  To learn more about Omnistar Interactive, visit www.omnistaretools.com 

Please direct all press inquires to:

Arlen Robinson
Chief Operating Officer
Omnistar Interactive, LLC.
(800) 660-0740

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Columbia, MD August 23, 2007 – Omnistar Interactive (www.omnistaretools.com), a leading provider of web based software tools and services that help businesses and organizations connect with their customers and automate business functions, has announced the release of ten FREE professionally designed web site templates.  The FREE templates can be used and customized for a variety of different types of businesses.

“At Omnistar Interactive we understand that webmasters and web developers need often need to get access to FREE tools and resources to implement with the many projects that they are involved with,” said Tariehk Geter, CEO of Omnistar Interactive.  “The professionally designed web site templates also include the source files to make it easy for developers to customize.”

These free templates are available at www.omnistaretools.com/free-templates.  Webmasters and small business and organization can download these templates, customize them and use them for a variety of different projects.   

"We’re always excited to offer tools and resources to the webmaseter / web development community.  Since we are webmasters and webdevelopers we understand the importance of having access to free tools and resources," said Arlen Robinson, Chief Operating Officer of Omnistar Interactive."  At Omnistar our goal is to continually provide the web development community with valuable resources.

About Omnistar Interactive, LLC. 

Omnistar Interactive, LLC. is a web software solution provider that helps businesses and organizations connect with their customers and automate various business functions.  Launched in 1998, Omnistar has helped thousands of customers world wide to achieve success.  To learn more about Omnistar Interactive, visit www.omnistaretools.com

Please direct all press inquires to:

Arlen Robinson
Chief Operating Officer
Omnistar Interactive, LLC.
(800) 660-0740

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            Good web design is an important part of developing a successful web page.  Operating a web site can be a difficult and trying experience if you neglect this area, so if your site is having issues, taking a look at your underlying design can help resolve a lot of problems.  By correcting common usability errors you can help your customers, your search engine performance, and your advertising revenue, all while making the process of maintaining and updating your site easier.

            First and foremost, the style sheet for your page is a perfect starting point.  You need to pick a color scheme and stay with it.  Figure out what backgrounds you want and what fonts look good with them and don’t deviate.  In the same vein, use only specific colors for links, active and already clicked, and don’t use those colors for other text.  It is even advisable not to underline any non-hyperlink text, as this confuses visitors.  Choose commonly used font families to avoid display issues, and only use fonts that scale well.  Take a look at your site and think about the style sheet from a customer’s point of view, if anything seems gaudy or wrong, don’t hesitate to make a change.

            Layout is equally important in terms of page design, as many sites lack good organization and contain such pointless distractions as splash pages.  A splash page is usually an annoyance to visitors, and more importantly, helps your site lose search engine performance, since the index page is the most important one for SEO.  Your site should be laid out logically, each page having a specific purpose, and no page trying to do too much.  Do not put too much text or content in one place, keep the design simple, that way your customer can access what they want without having to read through unrelated text.

            While font, color, and layout are all extremely important, the most important part of proper usability is making sure the user can intuitively access ever part of the site they need.  This may involve a menu with dropdowns or a more simple means of navigation, but without this important aspect of site design users will lose interest because they do not wish to search the site for what you should have made easy to access.  More important links should be first or easiest to access, and hopefully your users will be able to find what they need.

            With these changes, your site can become much more effective at drawing in customers and serving their needs.  Without, your site won’t attract return visits and your customers will be confused and unlikely to use you.  Once your site is functioning properly, it is time to move on to more detail oriented changes, like search engine optimization and targeted marketing, but you cannot reach these steps until you cover this basic one.

Posted by Ian Logsdon.
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