Web 2.0 is a phenomenon that has occurred, as a process of evolving technology and growing broadband internet access, across the internet.  The transition represents growth from an internet with limited resources intended to facilitate communication to a repository for nearly endless content.  This, combined with a change from emphasis on large companies making site and content to individuals making content and social networking.  These changes are affecting how people interact in the real world and where they go on the web.  Suddenly Myspace and Facebook are fertile grounds for advertising, reaching millions of consumers.  Google is increasingly a way for individuals to monetize their sites for advertising, and in general the economics of the internet have changed.
    With these transitions, it is important to stay well versed in the up and coming aspects of Web 2.0.  Flikr, Digg, Technorati, Del.ici.ous and other sites are becoming how users browse the internet, by letting their peers guide them.  That means that succeeding on the internet is less and less how you sell yourself and more and more what you’re hawking.  The web is getting smarter and there are less and less ways to fight to the top without actually being the best.  But this is bad news for more than just mediocre websites, the big movers and shakers have to keep up and stay dominant in order to maintain their success.  But this also means that if you have a good idea it can take off quickly and reach a lot more people.  The environment is constantly changing and presenting new opportunities.
    The web is settling into a position as central to many people’s lives.  Because of this there is an ever expanding market for content creators.  It is a perfect time to develop an idea or to share your artistic creations, and its never been easier.

Posted by Ian Logsdon.
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