Web 2.0 is all about socialization. Whereas media may have ruled in the 1.0 era, now that 2.0 is here, social media gets all the attention. Even the old guard has brought web 2.0 to their sites: major newspapers like the New York Times and The Guardian have blog comments/forums where users can give feedback, and major television news corporations like Fox News actively requests and airs user generated content, such as video of the recent California fires, or quick comments sent off to The O’Reilly Factor.

Good SEO requires getting others to link to your content. But most such links will be from lower to mid-range pagerank sources, especially if you’re just starting out. Getting those all-too-important high pagerank sites to link you is the holy grail of SEO, and there are only a few places to get it without paying top dollar.

(For those of you just starting to venture out into the SEO world, it might be helpful to know what pagerank is. The easy explanation is that pagerank is the term Google uses that describes how important your website is in their eyes. In order to get a high pagerank, one must, among other things, have high-ranking pagerank sites link to you. The pagerank scale ranges from 0 to 10, with 3 being quite respectable, 6 being impressive, and 10 being google.com.)

One thing all bloggers love is comments. Increasing comments on your blog is essential to creating that sense of community that all blogs need to survive. Plus it just feels good when something you compose is publicly commented upon.

There are more than a few good ways of getting more people to comment on your blog entries. The different methods usually fall into three separate categories:

• Ease of Use
• Requests for Comment
• Incentives

Ease of Use

Before you do anything else, the first thing you need to do is make it easy for readers to leave comments.

Are you looking to create a lot of traffic to your site by submitting your site to business directories? Here’s your best bet.

Get listed on quality sites and a lot of IP blocks.

Don’t ever rely on a single directory or submitting to a large number of directories. That’s because most search inquiries are done on general search engines than specialist sites or b2b/b2c directories. Getting listed on general search engines and quality sites can be advantageous if you want to bring in a great number of sales leads. Your site ranking will be higher and so will your listing on the search results.

I just finished reading Aaron Wall’s SEO Book, and believe me when I say that I couldn’t wait to write up a review of it. It’s the kind of thing you just want to share with everyone you meet.

Here at Omnistar, we take SEO seriously. That’s why after hearing so many good things about Aaron Wall’s SEO Book, I was excited to finally get a chance to read it. Now that I’ve finished all 331 pages of it, I’m even more excited than I was before.

Your domain name, whether you like it or not, is your online identity. A lot of effort is ordinarily put into choosing an effective domain, whether it is keyword-heavy, or the same as your storefront name. Less attention is paid to the possibility of utilizing different top-level domains, simply because ‘dot-com’s are traditionally the most popular. But it can pay to try to take advantage of a different top level domain, depending on your business type.