In the quest to court big search engines, many webmasters may overlook what is arguably the most important part of any website: the quality of your copy. Copy writing is an important part of any business, and it’s essential to building a successful website. After all, your site is how you communicate with your clients, so you have to ensure that you are using the best possible approach. Developing good copy takes time, editing, and is best done with more than one person. Having at least two people go over every word of your site is essential to catching harder to miss mistakes, so always have at least one person edit your writing.

You may have heard of Cuil, the latest website to be granted the title Google-Killer. With all the attention given to the search engine giant Google over the last couple years, it is often wondered aloud, who will be the next Google? While its impossible to say whether another company can catch lightening in a bottle in the unique (and profitable) way Google did, every year there are scores of competitors that are suggested as the next Google-Killer, unsurprisingly, you likely haven’t heard of many of these because they didn’t last. So what makes the latest competitor to get media attention a contender? Cuil seeks to build on some of Google’s most successful features, of course without infringing on Google’s trademarks, but is laying claim to indexing a far larger number of sites in its search, roughly 120 Billion websites.

In recent years, with the worldwide spread of broadband internet access, it has become increasingly common for site designers to disregard the load time of their websites. Sites have swelled to unwieldy size, and it has become increasingly uncommon for webmasters to pay attention to the load time of their site. But with the advent of mobile web browsing, it is once again important to consider your site’s load time and different methods to reduce how long a site takes to appear on a device, such as a Blackberry or an iPhone. Its worth noting, however that efficiency never became less important; people just paid less attention to it. One of the simplest ways to decrease your sites load time is to optimize your pictures for the web.