Omnistar Interactive is pleased to release a series of new articles intended to help introduce the world of email marketing:

1. Email Marketing Glossary - Omnistar has compiled a comprehensive glossary introducing you to the terminology you will need to understand when working in the field of email marketing.

2. Keeping List Members Interested - Getting people to sign up with your email list isn’t everything, after all, you need them to keep reading your marketing copy. This article provides you with a number of methods for keeping your list subscribers interested.

3. How Often Should You Email Your List - Once you have an email list, choosing how often to send out your marketing emails will impact the effectiveness of your marketing. Knowing how often to send is key to maximizing the effectiveness of your individual efforts.

4. The Best Day to Send Marketing Emails - Choosing when to send your periodical emails is an important decision, because open rates and click-thru rates are greatly affected by when your customers receive your email.

5. How to Avoid Spam Filters - Spam filters have become increasingly aggressive, as spammers have developed numerous ways to bypass them, and because of this your marketing is more likely to be capture as well. Avoiding Spam filters is an important step to increasing your email campaigns success.

6. How to Increase Your Click-Thru Rate - Getting people to click links within your email is important, it makes the difference between email that arrives and gets deleted and emails that get opened and read. Improving your advertising is an essential part of improving your marketing’s success rate.

7. HTML Vs. Plain Newsletters - Using different formats for your email is necessary because so many users read in either HTML or Plain Text, this article explains why this is, and how you can take advantage of these different behaviors.