Web Software Blog

How Obama Used Web Technology to Win

Posted by admin | 2 Comments | November 6th, 2008

With all the focus on the recent election, it is interesting that one of the least discussed parts of the Obama campaign’s path to victory was their smart and efficient usage of emerging technology, harnessing a broad swath of internet tools to help his campaign. From the beginning of his campaign, he used resources on his website to manage organization and fundraising, and it was this capacity that allowed him to compete in a long and hard fought primary election. The rapid pace or his fundraising and the large number of volunteers the campaign brought out were all in part due to his embrace of internet technology.

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