Omnistar eCommerce Marketing Blog

How Obama Used Web Technology to Win

With all the focus on the recent election, it is interesting that one of the least discussed parts of the Obama campaign’s path to victory was their smart and efficient usage of emerging technology, harnessing a broad swath of internet tools to help his campaign. From the beginning of his campaign, he used resources on his website to manage organization and fundraising, and it was this capacity that allowed him… Continue reading