Omnistar eCommerce Marketing Blog

New domain name extensions and domain name squatting

Over the course of the next year, ICANN, the board responsible for determining how the internet grows, is going to be introducing a broad variety of new domain name extensions, giving access to new top level domains beyond the common .com, .net, .org, etc. While previous expansions have occured, the new changes are guaranteed to offer an exceedingly large number of domains that previously were not on the market. While… Continue reading

Deciding on your advertising

Advertising is essential to building an effective and profitable website. If you aren’t selling something, you’ll need to have ads, its one of the few ways to monetize a site. Developing your website’s advertising is a complicated process, because there are a number of ways to advertise on your site, from affiliate programs to Google and Microsoft’s advertising. Choosing and configuring your advertising are both difficult choices, but this article… Continue reading

Using Online tools to detect malware

When running a web site, it is important to realize that malware can ruin a site’s reputation, harm your long time and new customers, and generally make your site a problem. Because of this, a number of major web service providers have jumped on the bandwagon of providing services for webmasters that want to ensure their site is free of malware, and clean it up if any malicious code is… Continue reading

SEO Optimization and PDFs

When running a website, its extremely important to maintain a large amount of optimized content on your site. If you offer a large number of PDF files on your site, that content is being read, but it isn’t providing you the same amount of benefit as a well formatted HTML page. Getting a PDF file search engine optimized is yet another way that you can take advantage of content you… Continue reading