Omnistar eCommerce Marketing Blog

How to Promote Your Website

One of the most important things any webmaster has to do on a regular basis, other than, you know, master the web, is to advertise his or her website using the best possible methods. The process of promoting one’s site consists of three fundamental steps: Step 1: Brainstorm good promotion ideas. Step 2: Initiate good promotion ideas. Step 3: Go back to step 1. Thankfully, with my help you can… Continue reading

BREAKING: Google announces war on subdomains

BREAKING NEWS: At pubcon, Matt Cutts of Google just announced that they will start limiting search results to two subdomains for any one web search. This is a drastic revision, and may very well affect your site, possibly very negatively. Thankfully, the announcement specifically stated that the changes would be rolled out only in the next couple of weeks, so you still have time to prepare. What This Means In… Continue reading

Clean and Simple Code for Good SEO

Good SEO often takes a lot of effort, but some of the most important parts of SEO best practices are actually quite simple. Clean & Simple Code Making your site validate really isn’t that difficult if you code appropriately. And believe it or not, code that validates is good for SEO. By using semantical markers the way they were meant to be used, search engine spiders will be able to… Continue reading

Using robots.txt for SEO

Robots Exclusion Standard (also known as robots.txt protocol) is the agreement whereby search engines will not read or index certain content on your site, even though it is freely available for the public at large to view. The way it works is that a robots.txt file will instruct search engine spiders on which pages you don’t want it to read, and assuming the search engine is acting in good faith,… Continue reading

Should You Keep URLs Consistent?

Today’s article is going to be a little controversial, but in a past article I said that was okay, so I’m not worried. The reason today’s article is controversial is because I’m going to talk about URLs. And despite its innocuous name, the differing uses of URLs tend to create huge disagreements in quite knowledgeable people. URLs are the web addresses you usually see at the top of your browser–it’s… Continue reading

What is Digg?

Web 2.0 is all about socialization. Whereas media may have ruled in the 1.0 era, now that 2.0 is here, social media gets all the attention. Even the old guard has brought web 2.0 to their sites: major newspapers like the New York Times and The Guardian have blog comments/forums where users can give feedback, and major television news corporations like Fox News actively requests and airs user generated content,… Continue reading