Omnistar Interactive is proud to introduce a series of Search Engine Optimization videos for webmasters. Each video addresses one element of search engine optimization, allowing you to focus on one step at a time to improve your site’s search engine performance. By focusing on these elements of your site you can vastly improve your Google rank, helping your site draw in traffic.

http://www.omnistaretools.com/seo-videos.htm

The first 4 videos cover Title Tags, Meta Description Tags, Backlinks, and the Google Site command. Title tags are important for bringing in traffic to every page of your site, and they are an important place to deploy keywords. Meta descriptions are another perfect spot to use keywords, but take less precedence in search engines like Google. Backlinks are extremely important for search engine rank, so we take you through different search engine tools for examining your links. Finally, we demonstrate the Google Site command and recommend how you can use it to examine your site.

Search engine optimization is one of the simplest ways to improve traffic to your site. All it takes is a little attention to detail and you can start making it onto Google’s results and bringing in traffic.

Posted by Ian Logsdon.
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One of the most important things any webmaster has to do on a regular basis, other than, you know, master the web, is to advertise his or her website using the best possible methods.

The process of promoting one’s site consists of three fundamental steps:

Step 1: Brainstorm good promotion ideas.
Step 2: Initiate good promotion ideas.
Step 3: Go back to step 1.

Thankfully, with my help you can all skip step 1 as many times as you’d like. That’s because I’m about to show you a few of the greatest methods you can use to promote your website. (The following were all stolen from omnistaretools.com, but since I wrote the page in question myself, I don’t mind the blatant plagiarism. Though you should note how I’m careful not to mirror my own content, since both of these pages are indexed by search engine spiders.)

1. Publish An Article

Write a really good article in your niche and e-mail all the bloggers in that field to let them know about it. You’ll be surprised at how many may link to you. Just remember to make sure your article is good, or you may get some bad press. (On the other hand, even bad press still counts toward your pagerank, unless they link you with a nofollow tag. But really, who takes the time to do that (except Matt Cutts, of course)?)

7. Be Opinionated

If you happen to notice a blog entry or forum topic where the majority opinion seems to be completely incorrect, be very opinionated on letting them know that you hold the opposite opinion. If you’re lucky, you may get a few links back saying that you’re wrong. (In fact, why not just hold the opposite opinion every time, even if they’re technically right? After all, in the SEO world, any link back is a good link back.)

18. Create a Great Favicon

A good favicon image accomplishes so very much: it increases brand awareness, makes your site stand out from the crowd, and gives you that street cred that comes along with every well-made favicon file. Just don’t make it animated gif style—you may think it makes you stand out even more, but users have been known to delete a bookmark or close a tab solely because of an animated favicon. Just don’t do it.

You can, of course, find many more great tips at the best ways to advertise your site page, hosted right here at Omnistar. (c;

Oh, and as a reward to my faithful blog lurkers, I’ll even add in an extra tip that has yet to make it on that other page:

0. Advertise Your Webpage Through Your Blog

When you finally make that great webpage that you want to spread the word about, don’t ever ever forget to write a blog entry about it, with lots and lots of links pointing right at it. Preferably with good keywords, like Web Promotion Tips You Just Can’t Ignore!.

If you have any tips of your own that you’d like to contribute, feel free to leave a comment. I’ll gladly post any suggestions that make me smile. (c;

Posted by Eric Herboso.
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Posted by Eric Herboso.
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There are more resources available at our On-line Webmaster Resource Center.

BREAKING NEWS:
At pubcon, Matt Cutts of Google just announced that they will start limiting search results to two subdomains for any one web search. This is a drastic revision, and may very well affect your site, possibly very negatively. Thankfully, the announcement specifically stated that the changes would be rolled out only in the next couple of weeks, so you still have time to prepare.

What This Means

In the past, search engine results have treated subdomains as though they were different sites. If your company is QWERTY, Inc., for example, and you sell widgets and fizzsnaps, then you might use widgets.qwerty.com as your widgets site, and fizzsnaps.qwerty.com as your fizzsnaps site. In this way, you could keep using the same branding for all your sites by using the same domain, but use different sites for each product.

But now, that logic has been perverted by google’s recent announcement, because now, no matter what the search is, your domain can at most occupy two slots on any search engine result. Which means a search on “qwerty”, for example, would at most show the www subdomain and your most popular other subdomain. Other slots will go to other people’s sites.

Even worse is if you do not own your own domain, but are just renting out a subdomain–now, for any given search, you are almost GUARANTEED not to get into the search results AT ALL.

How To Make Sure Your Site Does Not Take a Hit

If you are currently relying on subdomains for the different departments of your site, now is a good time to start thinking about setting up different domains for each of your departments. Do not abandon your old sites, especially if you have long term seo investment already in them, but start up new sites with unique one-page content on each, that links strongly back to your old domains. Once these pages reach sufficient pagerank, they should be able to replace the positions that you will have lost from Google’s drastic change.

If, however, you unfortunately are hosting your site under a mere subdomain, then this is the call for you to get your own domain. When this new policy rolls into place (Matt Cutts said it would be “in the next couple of weeks”), your site will be effectively dropped from all search engine results, period. The only way to fix this, unfortunately, is to get your own domain.

Posted by Eric Herboso.

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There are more resources available at our On-line Webmaster Resource Center.